CONVENIENCE: We have more locations around Hobart,   more practitioners,  and  more available appointment times than any other eye care provider.

DEDICATION: We have dedicated practitioners who take pride in their work and the advice that they provide.

INDEPENDENT: We are locally owned and operated, giving you personal, independent advice.

CHOICE: We have product ranges that we source from suppliers from within Australia and all around the world. If it is available, we can get it! We can supply inexpensive glasses if you are budget conscious, or the latest quality eyewear that delights you.

VALUE: We always aim to give more benefits and have everything at the right price, all the time!

QUALITY: We recommend products that are durable, predictable and among the best of their category.

WORLD CLASS EYE CARE: We use latest technologies, digital retinal and anterior eye imaging and the most advanced eyecare database systems to give you the best in eye care.

CONFIDENCE: We have quality standards, are accredited, have generous warranties and after sales service to keep you seeing your best!

INVESTMENT: You may notice that we are the only group of our size in Tasmania that does not advertise on TV.  Instead we prefer to invest in higher level of clinical services.

VALUES: We are not only active in our community, but we have major roles in our profession nationally and participate and coordinate voluntary eyecare projects internationally. It’s our Passion.

FOCUS: Our focus in always on you and your needs. We will consider your personal situation, explain your options and choices and never put you under pressure or obligation. It’s all about having an ongoing relationship of trust and confidence.